Liam's New Product Launch, & BEAUTY Salon News + MORE!

Liam’s New Product Line, LMC Haircare Has Officially Launched!

It’s finally here! After 20 years in the industry, paralleled with the opening of a second salon location, Liam Carey has brought his product line to life! He wanted to create an all-inclusive, complete line that spans across all hair textures, types, lengths and looks. He wanted to deliver high-end salon quality and results to all his clients, not just in his chair, but also daily from the comfort of home. And with the launch of LMC Haircare, he’s done all of that!

Shop LMC Haircare products online or in-store at both &BEAUTY locations, Broome & Beauty in NYC and Liberty & Beauty in Newburgh, NY. If you buy your products off the LMC Haircare’s website, they’re offering 10% off your first order and Free Shipping on all orders over $75!

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Liam Carey, &BEAUTY salon founder and LMC Haircare creator.

Liam Carey, &BEAUTY salon founder and LMC Haircare creator.

&BEAUTY Salon News

Liberty & BEAUTY Salon Officially Open in Newburgh, NY

As many of you already may know, the newest edition to our salon family, Liberty & Beauty is open for business as of Saturday, September 14th! We are offering a 10% discount to all new clients for their first appointment. To take advantage of this deal today, head over to to book your appointment.

Liberty & BEAUTY Gets a New Stylist

We’re excited to announce our new stylist / colorist, Lauren Palatini (Byrne) who will be joining our team at &BEAUTY Salons! You can find Lauren at Liberty & Beauty giving cuts and colors on Tuesdays, Thursdays and Fridays. Lauren refined her skills under professionals trained in Wella, Paul Mitchell and Vidal Sassoon. With a background in Fine Art studying at SUNY New Paltz, Lauren treats hair as a sculpture, delivering creative cuts and color and specializing in Balayage highlighting techniques.

&BEAUTY Salons welcomes Lauren Palatini (Byrne) as our newest stylist / colorist.

&BEAUTY Salons welcomes Lauren Palatini (Byrne) as our newest stylist / colorist.

Tip of the Month

Featured in this issue’s tip is one of Broome & Beauty’s favorite frequent visitors, Natalia! Here’s how to get her look at home with two products from the new line!

Apply LMC Haircare’s Argan Oil Mousse in sections, using one squeeze of product per section.  

Form curls by twisting hair around finger.  Set diffuser and dry.  If you don’t already have a diffuser you love, we recommend the Curly Co. Collapsible Hair Diffuser, available on Amazon.

Lastly, break up the curls by applying LMC Haircare Smoothing Balm, using only the palms of your hands. Give a good hair flip and find your part!  


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Summer Sales, Pop-Up Hair Event and Liberty & Beauty Salon Update!

With Summer officially in full swing, the &Beauty team has been busier than ever! We’ve had so much fun helping all of you with your Summer looks this season- it’s been an honor for all of us! And to say thank you, we are hosting a couple of amazing specials at Broome & Beauty we hope you will take us up on. From now until the end of Summer, save on services with both Liam and Jan Marie!

In addition, we’ve got so many exciting things happening and coming up, we just had to share with all of our favorite clients!

Broome & Beauty Summer Specials!

We’ve got not one, but TWO major Summer specials running right now. First, Liam is offering an express keratin complex treatment AND a haircut for $275 (that’s almost $200 in savings)!

To take advantage of this offer today, please visit and book Liam. Select Women’s Haircut and be sure to mention that you are interested in the Keratin + Haircut Special. Limit one person per offer. Sale ends September 1, 2019.

Jan-Marie is also running a special. It’s a Summer Gloss Package! You get 4 glosses for only $250! To book this special, head over to Jan-Marie’s website and select the 4 Gloss Package (does not include color).

Newburgh Salon News

Although we aren’t quite ready to bust open our doors just yet, the build out of our new salon location, Liberty & Beauty, is moving along and so close to completion! In fact, the doors and chairs just arrived and were installed yesterday. Every day is a step closer and we can’t wait for the big day! Sign up for our newsletter to stay up to date on developments and to secure your invite to our big opening party!


LMC Pop-Up Haircut Event

LMC and Spring Atelier are teaming up for the hair event of the summer! One day only - Saturday, August 10th Liam Carey and Steven Strauss will be spending the day cutting hair at this fabulous pop-up event in Peekskill studio. Visit their website Spring Atelier for more info and to reserve your spot today!

Tip of the Month


Sunscreen isn’t just for your face!

Help maintain your color and protect your scalp by using a uva/uvb spray this summer. It’s sunscreen for your hair! Spray on wet or dry hair to keep brassiness away and save your sensitive scalp from sunburn. If you can’t find a spray you like, mix some of your favorite sunscreen with water in a spray bottle and make sure to have it with you, poolside or at the beach!


Welcome to Summer!

&Beauty Referral Program

Happy Summer! Our very popular Referral Program is going strong and continues to prove helpful to our valued clientele:  Get 20% off a service for each friend you refer. Refer three friends and receive one free service (cut or color). Ask us about it at your next visit!

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New Product Line Alert!

We couldn’t be prouder to announce our new line, LMC Haircare, currently in its early stages of development! We will be offering a high-end collection of shampoos and conditioners, as well as a thoughtfully curated line of styling products. And of course, we will be delivering all our products with a chic, clean, sexy design in mind. As we get closer, you will be hearing all the exciting breaking news on the line, so stay tuned on that note.

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Tip of the Summer

It’s that time of year where you find yourself wanting to dive in but fear what might happen to that perfect color you just got from the salon. Fear no more! Whether you prefer your favorite beach or that pristine backyard pool, don’t be shy and jump right in! Just be sure to protect that color first by wetting your hair with tap water just before taking the plunge.  This will give your hair a barrier that will keep it from absorbing all that unwanted chlorine and salt water. 

And if you want to brighten your already highlighted hair, try using lemon juice. Apply a little bit to the ends to speed up that perfect natural summer blonde look we all love but have to wait until at least mid-Summer to achieve. Be sure to use this process only on the ends where it was previously colored.

Liberty & Beauty Opening Soon

Finally, the build-out of our new salon location in Newburgh, NY is almost complete. We were hoping for late Spring but of course, all good things take time and we know it will be worth the extra wait. Look for our doors to open this July and join us at Liberty & Beauty. We’d love to have you christen those chairs and join us for our big event late Summer to welcome us to our new neighborhood!

Growth and Going Forward! Changes This Spring at Broome & Beauty

James Lyons, Master Stylist and Salon Manager

For the past month, our Salon Manager James Lyons, has been settling into his new role at Broome & Beauty quite nicely.  Aside from being one of our long-time Master Stylists, here with us since day one, James is now running the show and we couldn’t be happier.

Owner Liam Carey (left) with our new Manager, James Lyons

Owner Liam Carey (left) with our new Manager, James Lyons

This brings a lot of changes for us at the salon, starting with a much broader availability in general.  With James at the helm, we are excited to announce we will now be open every week, Monday-Friday, 9am-5pm.  We will still also be able to take clients on the weekends as per request.  This new structure will make the salon far more accessible to all of our clientele.  Clients will now be able to make appointments directly through the salon’s front desk/main phone number Monday through Friday.  It will also open up more availability with our stylists, making it much easier to book appointments more suitable to your daily schedules and busy lifestyles.  

Referral Program

As always, we are keeping up with our Referral Program as it seems to be quite popular and helpful to our valued clientele:  Refer two friends and receive complimentary Eleven products, or refer four friends and receive a free service at the salon with your colorist or stylist.

Tip of the Month 

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We can safely say that Winter is coming to an end and Spring is ever so slightly peeking around the corner.  We at Broome & Beauty are elated, as Winter is tough on our hair and just about everything else involved with our overall styles.  So we decided to think Spring and come up with a handful of looks to get excited about as we fight off the lingering cold weather and dry air that is so destructive to our hair.  So pull off your winter hat and let out your locks for a fresh new seasonal change.  

  1. Healthy Bouncy Hair.  We all obviously want healthy hair, but the reason it is such a Spring thing, is due to your hair being held back and in hiding for the past five months.  The best ways to achieve that healthy bounce are by not over-washing it as that will strip your hair of all its natural oils.  It is also important to switch out your rinse/conditioner occasionally when you do shampoo your hair.  Try nourishing it with a conditioning mask or a Keratin treatment instead.

  2. High Ponies are back with a vengeance!  We always love a well-done, tightly pulled pony, and apparently so does everybody else this Spring.  However unless you are willing to go the extension route, this is definitely a look for those of us with a VERY full head of hair.  So give it a good misting with your favorite hairspray before brushing/pulling it up high and tight.  This will give it that nice slick finish which is a BIG part of the look.  It will also hold your hair and the tie in place once it’s up where you want it.  

  3. Lose the long length!  By the time we reach the end of dry season, we are all left with unhealthy looking, dried out ends.  Our solution is sometimes simple: chop it!  It will give you that soft, fresh new growth and a blunt look that seems to be really picking up steam this Spring.  Trust us, it will leave you feeling new all over. 

  4. If you don’t like the idea of going too short, stick with a nice mid-length cut, about half way up the neck, which is also a big warm-weather trend picking up traction.  Not only will this give you a good modern style fresh for the new season, but it will also make it easier to adhere to the new fashions taking shape which seem to include ruffles, collars and high necklines.  The blunt cuts will work well at this length, as will polished pointed ends.

  5. Try a whole new color pallet.  Can we suggest anything along the wide variety that blondes and browns have to offer?  A lot of blondes are going brighter and even platinum, as a way of sticking to your natural tone, but opening up with a beaming brightness for the new season.  If your skin tone can take a wide variety of browns, try softening it up with something warm to fit the mild temps and contrast of strands on skin as the natural facial tanning of Spring to Summer slowly sets in.  Color is always a great hair accessory and it will leave you with a brand new noticeable style  

Our New Location, Liberty & Beauty

Lastly, allow us to remind you, we are getting even closer to opening our second location and proud to say we are sticking to our originally projected opening date of May 10th!  Love taking day or weekend trips to the Beacon/Hudson/Newburgh area?  Stop in!  We’d love to show you our new home!   

It's February And Love Is In The Hair at Broome & Beauty!

February is here, and with it comes loads of love from all of us at Broome & Beauty! We want to help you adore your hair every single day of the week, so why not start with an update on your look at your favorite salon? Our very own Jan-Marie Arteca is currently offering a valuable color package so you can freshen up from the root down.

And as always, we offer an unbelievable referral program: Refer two friends and receive complimentary Eleven products, or refer four friends and receive a free service at the salon with your colorist or stylist.


Client and Master Classes at the Academy

If you’re looking for a clean-up below the bangs, our brow specialist Yoli Cotray is now regularly taking clients twice a month at Broome & Beauty. View her full list of services and set up your appointment through our website here. Check out Yoli in action below, at her most recent class with us at LMC Academy, Brow Sculpting and Lash Lift Training!


We are always looking forward to our upcoming classes at LMC Academy. Next on the course schedule is the always popular Beach Waves with Elena / Monday February 11th, where students learn how to create gorgeous beach waves all on their own! View our full list of client and professional classes and buy tickets here


& Beauty Tip of The Month

It's Fashion Week!! More like Fashion Month!  Over the next few weeks, Broome & Beauty’s David Bullen will be working backstage on nearly 20 shows in New York, Paris and Milan.  He expects to see some interesting geometrical looks at Issey Miyake, Lanvin and Hermes, plus perhaps some edgier styles for shows like Marine Serre and Etro.  Although always soft, undone waves are still the look at many of these shows. 

To achieve a runway-esque wave, try spritzing damp hair with a salt or texturing spray and diffusing all the way to dry. Then take random pieces and wrap them around a curling iron, leaving out the end. Finish with a little serum on the ends. 

Liberty & Beauty / Newburgh, NY

We are getting closer and closer every day to opening our doors at the new location in Newburgh! The build-out is almost complete and the date is set for May 1st, 2019. We had the best time last weekend, checking out the sites, taking in the views and meeting our neighbors! Here’s a preview to give you all an idea of what’s to come.

Introducing Partnership with Natalie Decleve of Natty Style + New Client Classes Added!

Meet Natalie Decleve, stylist, journalist, host and our newest partner here at Broome & Beauty!

If one of your New Years resolutions is whipping your wardrobe into shape but you’re just not quite getting there, our friend and personal stylist is here to help.  


First, she edits your closet down to only the best pieces that already work and lend themselves to your desired look.  Next, Natalie takes you shopping to fill in where your wardrobe left off, and gets you looking and feeling your best self.  We like to think of the magic she makes as Stacy London’s ‘What Not to Wear’ but without all that attitude and negativity.  Trust us, you’ll have as much fun during the process as you will showing off your new effortless spirit once you’ve been “Natty Styled.”     


We at B&B are all about finding your best custom fit for fashion and accomplishing that design, head to toe.  We couldn’t think of a better coach for completing your newly refreshed look below the neck, so we joined forces to offer all our clients an exclusive rate!  Email and make sure to mention Broome & Beauty and lock down this special today!


Additional info: 



Upcoming Client Classes

Beach Waves with Elena

Elena returns to NYC to teach her very popular class, Beach Waves with Elena.  In this hands-on hairstyling tutorial, you will learn to give yourself those sought-after, beach-y waves using a curling wand.  

Elena Ruiz is a master colorist and stylist who works in top salons around the world - including Barcelona, Panama and NYC.  After countless times of being asked how she got her gorgeous, wavy hair, she started giving one-on-one lessons to her clients teaching them how to get the look on their own.  Eventually, the demand became so great that she started hosting group classes on the subject.  The classes became so popular that they would fill up instantly and a wait list was always needed to keep up with the demand. 

We are so excited to have her back at LMC Academy in our salon.  Hurry and sign up today to take part in something fun and walk away with skills that will have you looking beautiful everywhere you go!

Included in Class: 

Curling Wand - you can take home after class!

Complimentary Champagne!


What to Bring: 

The only requirement is to arrive with dry hair.


Check out Elena on Instagram: @colorbyelena


Brow Sculpting & Lash Lift Training with Yoli

There are still some spots left for Yoli's class, Brow Sculpting & Lash Lift training.  If you haven't signed up, now's your chance!  Join Yoli Cotray, eyebrow and lash expert (as well as celebrity makeup artist, N.B.D.) as she demonstrates to you step-by-step how to get those perfectly sculpted brows, using only a tweezer.  Next, she will go over how to give yourself a Lash Lift, the new alternative to extensions that everyone is talking about.  Think of it as sort of a perm, but for your eyelashes.  Just think of all of the time and money you will save by being able to take care of your own brows and lashes right from home!

Included in This Class: 

Gift bag- containing Alcone Twizzer & Classic Brow Grooming brush

30% discount on Hourglass Lash Lift Tool- Lash Instrument

Complimentary Champagne!

What to Bring: 

Something to take notes on

Check out Yoli's work online at:


Liberty + Beauty!

If you haven't already, check out our new sister salon, Liberty & Beauty in Newburgh, NY, set to open later in the year.  Visit the website and sign up for our mailing list to receive updates on everything from build-in to opening date!  Trust us, you will not want to miss our Grand Opening party!


New Salon Location! New Classes At LMC! New Stylists At B&B! 2019!

New Year + News to share!

Broome & Beauty is happy to announce three new additions to our family! Please join us in welcoming Master Stylist/Colorist David Bullen, Stylist/Colorist Tyler Ward and Stylist Shawn Nakamura! We are so excited to expand our team of experts here at Broome & Beauty. As we grow, we want to be able to provide our clients with more availability in 2019, starting with opening up Sundays for bookings. Please find our full list of stylists and services here and book your next visit today!

*Keep in mind, we are continuing the Broome & Beauty Referral Program for 2019. Refer two friends and receive complimentary Eleven products. Refer four friends and receive a free service at the salon with your colorist or stylist.

New Client Class at  LMC Academy!

We have a brand new client class coming up this month at LMC Academy, taught by celebrity make-up artist, Yoli Cotray!  Join us Monday, Jan. 28th from 6PM-8PM for Brow Sculpting and Lash Lift Training.  In this class, Yoli will be teaching the art of precision brow shaping by freehand tweezing as well as Lash Lift, the new, low-maintenance alternative to lash extensions.   This is a Master class and all are welcome!
Why not celebrate the New Year by giving yourself the endless value of learning to do your own hair and makeup right from home? And did we mention complimentary champagne?  Happy New Year is right!!  

Visit our event page to learn more about her class and to sign up today!  (We also wanted to remind you that she is now offering her eyebrow services in our salon as well.  Check out her full list of services on our website here).

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Upcoming Event

We are partnering with Pretty Well Beauty to bring you this fun pop-up event on January 19th!  Come, bring your friends, and browse through a collection of our top clean beauty and wellness product picks.

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B + B Tip of The Month

Whether or not you suffer from dandruff throughout the year, January is always a rough time for our skin and hair, and we could all use a little tip to get through the dry stretch of mid-Winter.  We recently sat down with a stylist from Color Room and Spa who shared with us her most useful dandruff treatment she has put to use.  It's a triple wash, once a month, followed by intensive hair moisturizing.  1. First wash to break down the dandruff on the scalp.  2. A second wash to lift the dandruff from the scalp.  3. The third and final wash will remove the flakes from your hair.  Make sure to follow up immediately with your favorite moisturizing conditioner and to only do this treatment once a month, as washing three times daily is too much for any skin type. 

Liberty + Beauty, New location!

We're expanding!  Follow us and stay up to date on our new salon, Liberty & Beauty, coming soon to Newburgh, NY!  We will be sharing our progress through pictures and developments as we get closer to our grand opening later this year.  Visit our website and subscribe to our mailing list at the bottom of the page to receive updates on new developments!


As we near the end of 2018, Broome and Beauty would like to thank all of you, our supporters, for sharing such an amazing year with us at the salon!  Without you, there would be no us.  Because of your support, we have grown immensely during the course of this year.  To show for it, we have a few exciting announcements we can't wait to share, starting with our new website!  Here, you can  now book all your appointments, read up on our press spots, see our full list and description of stylists at the salon and view the complete run down of services we provide, plus much more!  Look for the development of our Retail section in December.


In June, we launched our new venture, LMC Academy, where we not only offer continuing education for stylists, but also will be hosting makeup, hairstyling, eyebrow/lash maintenance as well as other beauty classes for our clients.  These classes are super fun and you walk away with new beauty tips and skills taught by professionals who are widely respected in their fields.  Our upcoming client classes include Glowy Skin & Eyebrows with Angela Reece and Eyebrow Shaping & Lash Lift training by the very talented, Yoli Cotray - both of these instructors are well-known celebrity makeup artists and beauty experts in their field.  Also, be on the lookout for Elena Ruiz’s class, Beach Waves with Elena, a very popular hands-on class that shows you how to get that wavy, beachy look, right from home.  Sign up for a class today, space is limited!  All classes come with free champagne!

B & B's Tip of the Month

Winter is fast approaching and with winter, comes dry, stressed out, hard to manage hair.  Combat those seasonal challenges with this month's featured product suggested 3-pack: Hydrate My Hair Moisture Shampoo, Hydrate My Hair Moisture Conditioner and Miracle Hair all by our new favorite line, Eleven.  Pick up all three at Broome & Beauty during your next appointment.

Our New Referral Program

*Did you know Broome & Beauty has a Referral Program?  Refer two friends and receive complimentary products from Eleven.  Refer four friends and receive a free service at the salon with your colorist or stylist.